The best way to get to know what your Idaho business customers want, and need is to build individual client files on each of them and update the files regularly. Building client files can really pay off simply because they make such a wonderful marketing tool; you have access to the information you need at your fingertips to make or propose a special offer based on each individual client’s needs or wants. Get started by asking every new customer to take a few minutes to complete a form.
Ask questions on the form that can be used to determine what your customers really want, or problems they need addressed, along with their contact information, especially an e-mail address if you can get it. Offer a small incentive or gift to customers who take the time to complete the form and ask them if you may contact them by phone, fax, or e-mail when you have new or special offerings that you think will benefit them. Most people will be more than happy to take the time to complete the form and receive these offers, because your Idaho business is taking a true interest in what they want. And isn’t that what we all want?