A clever way to increase your Coeur d’Alene Idaho business retailing revenues and profits is to give potential customers access to goods that they could not otherwise afford by creating a rental program. For instance, a retailer of high-end woman’s fashions could set aside a few exquisite evening gowns and start an evening gown rental business to complement sales, much like rentals of men’s tuxedos.
Many women need access to such formal wear for special occasions, but all cannot afford to purchase such fashions, especially considering the limited number of times the garment might be worn. This example would give these women access to what they need now and more importantly to the retailer, potentially these same people will become buying and repeat customers down the road as financial circumstances change. Likewise, a retailer of camping equipment such as tents and the like could start a rental program for camping equipment, once again appealing to customers who do not have the financial means to purchase the equipment or for the person who camps occasionally but not enough to justify purchasing equipment.
Added benefits of creating a rental program include access to a larger potential customer base, building customer loyalty for future purchases, increased customer referrals, and maximizing current resources for your Idaho business.
